Project Information
Introduction
Liafi Studio - the boutique, loved by Danish fashion enthusiasts, offered a curated selection of designer brands and was a go-to destination in Copenhagen. Starting with an internship, I quickly took on the role of e-commerce manager, overseeing:
Website Management
SEO
Social Media Presence
SoMe Ads and Google ads
Email Communication with Clients and Businesses
Performance Analytics (Google Analytics)
Cross-Platform Management, integration and Digitalization
The business was eventually sold and rebranded as Studio 1455, which continues to thrive as one of Copenhagen's most popular boutiques.
The Problem
When I joined the team, the business faced several challenges:
High bounce rates (57%), indicating a suboptimal user experience.
Limited online visibility due to underutilized SEO and advertising strategies.
A lack of seamless integration between the online and physical presence.
The need to expand into a new physical location while maintaining the brand’s identity.
The Solution
Website Optimization:
Used Hotjar to track user behavior, identifying pain points in the online journey.
Simplified navigation, improved page layouts, and optimized the checkout process to enhance engagement and conversion rates.
Performance Enhancements:
Improved page load speeds by compressing images, optimizing server response times, and leveraging browser caching.
Cross-Platform Management and Digitalization:
Streamlined the integration between website, social media, and in-store experiences.
Organized in-store pop-up events with brands, blending digital and physical customer engagement.
Physical Store Expansion:
Assisted in opening and designing a new physical store for the boutique, ensuring alignment with the brand’s identity and aesthetic.
The Results
Bounce Rate Reduction: From 57% to 24%.
Enhanced Customer Experience: A more user-friendly online platform and stronger brand presence across platforms.
Sales Growth: Increased traffic and seamless integration between online and in-store channels contributed to higher sales.
Brand Expansion: Successfully launched a new physical store that resonated with customers and reinforced the brand’s identity.
Personal Sentiment
This role was special to me—it was my first real job and a gateway into the world of e-commerce and digital strategy. The challenges and achievements shaped my skills in SEO, website management, and cross-platform marketing. More importantly, it showed me the importance of creating seamless customer experiences, both online and offline.