A consignment store and designer boutique with brands that Danish people love, located in central Copenhagen. Started with an internship and then continued working as e-commerce manager for over a year, until the owner decided to sell the business. Later it became Studio 1455 and is still operating as one of the most popular boutiques in Copenhagen.

My tasks included:

• Website management

• SEO

• SoMe management

• E - mail communication with clients and businesses

• Instagram Ads

• Seamless website and SoMe integration

• Then - Facebook business manager Now - Meta Business Suite

My responsibilities involved managing the website and our social media platforms, alongside executing both social media and Google Ads campaigns. I monitored our performance through Google Analytics and implemented SEO optimizations to enhance our online visibility.

Additionally, I contributed to basic web development tasks and product photography, ensuring high-quality visual content. My role further extended to managing both internal and external communications, ensuring seamless information flow and effective stakeholder engagement

During my tenure at Liafi Studio, I successfully spearheaded a comprehensive website optimization project that dramatically lowered our online store's bounce rate from 47% to 23%. This substantial reduction was achieved through a multi-faceted approach that included:

• User Experience (UX) Enhancements: I conducted extensive A/B testing and user feedback sessions to identify pain points in the user journey. This led to redesigning the website layout, simplifying navigation, and optimizing the checkout process, which collectively improved user engagement.

  
  

• Performance Optimization: Implementing best practices in web performance optimization, such as compressing images, leveraging browser caching, and optimizing server response times, significantly improved page load speeds.

  
  

• Content Strategy: I revised the content strategy to include high-quality, engaging product descriptions and photos which not only improved SEO rankings but also provided value to our visitors.

  
  

• Personalization and Targeting: Utilizing data analytics and customer insights, I introduced personalized product recommendations and targeted promotions that resonated with our audience, thereby increasing the time spent on the site and reducing bounce rates.

  
  

These efforts culminated in a peak monthly visitor count of 72,000. This influx of traffic wasn't merely superficial; it translated into tangible business results, significantly boosting our sales figures and marking a major milestone in enhancing the site's performance and customer engagement.

Personal Sentiment:

My role at Liafi Studio holds a special place in my heart as it was my first real job. The experiences and challenges I encountered there not only honed my professional skills but also fostered a deep sense of loyalty and affection for the company. The achievements we celebrated were not just professional milestones but personal as well, reflecting the hard work and dedication I invested in the job.