Project Information
"The store is a brick and mortar institution, that occupies an area between retail space, open studio and art gallery — manifested in our curated selection of garments, furniture, applied art. We source items, brands and artists based on intuition, seeking partners who, like us, value craftsmanship, ingenuity and artistic idiosyncrasy + tenacity. Made, stocked and managed by young creatives for the pleasure of our peers. Carefully curated, instinctively developed.”
Studio Stars is a concept store located in Copenhagen that serves as a bridge between the artist and a customer. You can find there pieces made by small, upcoming designers from all over the world. Its concept is to support young emerging artist and promote them to new customer segments
I have worked in Studio Stars helping Casper (the owner) with e-commerce, communication and organisation.
Introduction
Studio Stars focuses on bridging the gap between emerging designers and new customers, offering unique, carefully curated pieces. My role involved:
Website Management and Email Marketing
Proactive Social Media Management
Scouting and Establishing Relationships with Artists
Event Organization
The goal was to elevate the store’s digital presence, strengthen its relationships with artists and customers, and create engaging in-store and online experiences.
The Problem
Studio Stars faced challenges in:
Establishing a seamless and engaging online presence.
Expanding its reach to new customer segments.
Maintaining strong communication with artists and clients while staying ahead in a competitive market.
The Solution
Here’s how we tackled these challenges:
Website and Email Marketing:
Improved website functionality and visibility to make it more user-friendly and efficient.
Developed targeted email campaigns to engage customers and drive traffic.
Social Media and Communication:
Managed social platforms with a proactive approach, ensuring consistent, engaging content.
Strengthened communication with clients and artists, fostering a collaborative environment.
Market Research and Scouting:
Conducted trend and competitor analysis to identify opportunities for growth.
Scouted and built relationships with emerging designers, aligning with the store’s mission.
Event Organization:
Organized successful events and pop-ups, including collaborations with Copenhagen Fashion Week, to enhance visibility and attract new customers.
The Results
Improved Online Presence: Enhanced website functionality and Google Business metrics led to better client engagement and a more robust digital presence.
Successful Events: Pop-ups and collaborations helped increase foot traffic and brand awareness.
Stronger Relationships: Built meaningful connections with artists and clients, fostering trust and collaboration.
Market Positioning: Trend analysis and social media efforts positioned Studio Stars as a hub for emerging designers in Copenhagen.