Digital Marketing

planning, executing and optimising for brands and visibility

core competencies:

  • Multi-platform digital marketing strategies

  • Campaign management and optimization

  • Audience segmentation and targeting

  • Email marketing automation and workflows

  • Analytics-based decision-making for campaign improvement


tools such as: google ads, meta business suite, mailchimp

E - Commerce

managing, maintaining, and enhancing online stores

core competencies:

  • Website and store management

  • Optimizing product pages for conversions

  • Cross platform integration 

  • Payment and checkout optimization

  • Inventory and supply chain coordination

  • Basic SEO practices

tools such as: shopify, woocommerce, semrush

Website Development

building, enhancing, and maintaining web content

core competencies:

  • Frontend basics

  • Website development with platforms

  • Website optimization

  • Integrating websites with platforms and analytics tools

tools such as: html/css/js, wordpress framer, google platforms

Data Analytics

interpreting data to generate actionable insights

core competencies:

  • Analyzing trends and patterns in campaign performance

  • Identifying areas of improvement based on metrics

  • Creating data-driven marketing strategies

  • Visualizing insights for stakeholders

tools such as: GA4, looker studio, hotjar, semrush

Business Development

identifying opportunities, creating strategies, and driving growth

core competencies:

  • Market research and competitive analysis

  • Crafting growth strategies to scale businesses efectively

  • Client acquisition through innovative channels

  • Collaborating with stakeholders for partnerships and scaling

Creative & Design

crafting visual content and user experiences

core competencies:

  • Graphic design for marketing assets

  • UX/UI design fundamentals

  • 3D design basics

  • Prototyping for web experiences

tools such as: adobe creative suite, figma, framer, blender

AI & Automation

utilizing AI to automate processes and enhance business efficiency

core competencies:

  • Proficient in generative AI models and their applications

  • Implementing AI-driven solutions across industries

  • Automating and optimizing analytics

  • Using AI for research and data-driven insights

  • Exploring and applying emerging AI technologies in business contexts

tools such as: ai frameworks , api's, automation platforms